Senior growth leadership, without the full-time hire.
Fractional CMO for growth-stage brands. Fractional VP of Client Services for agencies.
Book an intro callAgenciesKeep the clients you've already won.Between $2M and $20M, winning new business and quietly losing the old. A fractional VP of Client Services who diagnoses churn and installs the processes that stop it.Fractional VP of Client Services BrandsScale revenue with one fractional hire.Growth-stage, past product-market fit, with marketing that's a patchwork. A fractional CMO who sets the strategy, owns the number, and leads the team you already have.Fractional CMO
Churn down, every month, for an agency client.
Churned revenue and churn rate, each month against the same month a year earlier.
-56%churned revenue in the best month so far, February 2026
| Month | Churned revenue | Churn rate |
|---|---|---|
| March 2026 | -44% | -2.5 pts |
| February 2026 | -56% | -2.6 pts |
| January 2026 | -30% | not reported |
| December 2025 | -32% | not reported |
I work embedded, in the room with your team, not advising from a deck.I’m candid, including when the honest answer is not to hire me.And every engagement is built for me to leave and run without me.
Thirteen years in the rooms where revenue gets scaled.
Sarah Magaña has led client services teams inside agencies and marketing inside growth-stage companies, and fixed the operating processes behind both. The pattern she kept seeing: the cheapest, most predictable growth is sitting in the relationships you already have, and nobody owns it.
More about SarahWant to see if it's a fit?
Thirty minutes, no pitch. A written read within the week if it is.