Fractional VP of Client Services

Keep the clients you've already won.

A client services leader inside your agency who diagnoses churn, installs the processes that stop it, and trains your team to run them.

Who it's for

Agencies between $2M and $20M that are winning new business and quietly losing the old.

  • Renewals are shrinking and nobody can say exactly why.
  • Account managers are firefighting instead of leading.
  • Growth is slow because every new win replaces a loss.
  • The team is good. The system around them is missing.
Recent client results

Recent results from one agency engagement.

March 2026
-44%churned revenue, year over year
-2.5 ptschurn rate, year over year
February 2026
-56%churned revenue, year over year
-2.6 ptschurn rate, year over year
January 2026
-30%churned revenue, year over year
December 2025
-32%churned revenue, year over year

One agency engagement, reported monthly.

What you get

An operator in the seat, not a deck of recommendations.

Retention diagnostic

A clear-eyed read on why accounts leave, and a roadmap to keep them.

Account growth playbook

The conversations your team needs to retain and expand accounts, documented and trained.

Team leadership

Direct coaching of your account leads. Weekly one-on-ones, escalation coaching, hiring support when you need it.

Client-facing communication

Recommendations for your most important accounts: QBRs, escalation calls, expansion pitches.

How it works

Diagnose, rebuild, phase out.

  1. Three-week diagnostic

    Weeks 1 to 3

    I shadow client calls, analyze churn numbers, review client surveys, and meet your team. You get a written report on what's really happening and why revenue is leaving.

  2. Sixty to ninety-day rebuild

    Months 1 to 3

    I work alongside your team to install the processes that stop churn. I lead the rollout. Your team learns by doing it with me.

  3. Ongoing fractional leadership

    Month 4 on

    Periodic sessions to tune the system and develop your team leads, until I can phase out.

“Acquiring a new customer costs five times more than keeping one. Let's keep your clients.”

Ready to stop losing the book of business you fought to win?

Book an intro call